Because Poppi is already sold inside Whole Foods next door, the placement creates a rare retail loop: people see the brand outside, walk into the store, and recognize it again at the fridge. The mural will catch them at exactly the right time leading up to build brand recognition and land the purchase.

Rather than treat this as generic outdoor media, we created a few Poppi-specific concept studies to show how naturally the brand could own the wall. These are exploratory visual directions, not final creative — simply a way to make the opportunity tangible in the eyes of the Poppi brand team.

This wallscape is positioned at one of the busiest intersections in Sherman Oaks, directly adjacent to the entrance and exit of the Whole Foods parking garage on Ventura Blvd. Thousands of commuters pass daily through this corridor, along with steady foot traffic from shoppers and residents. Ventura Blvd itself is a high-profile artery lined with restaurants, gyms, and retail, making this a prime spot for visibility. The board’s proximity to Whole Foods ensures constant engagement from an audience of affluent, trend-conscious consumers in the heart of the Valley.